Experience designer
Visual designer
- Qualitative user research
- Research design
- Journey mapping
- Facilitation
- Visual design
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Whilst Victoria Police is responsible for enforcing drug driving, they work alongside a broader road safety partnership to improve safety on the roads. This partnership includes Victoria Police, the TAC, Department of Transport, Department of Health and the Department of Justice and Community Safety.
Whilst these agencies work closely with one another, there was no whole of government understanding the system. Sharing of information between the partners was limited and efforts to reduce drug driving were primarily from an enforcement lens.
A key challenge of the project was to bring the partnership together to share their part of the system, build the collective knowledge and shift the approach from a solely enforcement based approach, to broader one that considered health, environmental and behavioural factors.
An early learning on the project was that we had to expand our research well beyond the moments that the police are directly involved with the driver to truly understand the entire landscape. To capture the journey end to end, we explored the motivating factors behind drug use, their journey through the conviction process, how someone may avoid getting caught and why an individual would reoffend or change their behaviour.
To build a wide foundational knowledge we conducted a series of interviews with experts from each of the road safety partners and other experts in the domain. We believed strongly that the driver’s perspective had to be captured to build a comprehensive picture but due to ethics considerations we were unable to talk to members of the public. As a compromise, we engaged drug driver advocate groups who were able to speak on their behalf.
From the beginning of the project, I started building the journey map and continually updated as our understanding evolved throughout the research. By building early and quickly we could use the map as a communication tool to validate our understanding.
We presented the map back to a wider audience of experts and members of the road safety partnership in a series of workshops and 1 on 1 sessions. Over these sessions we validated the map step by step, starting with a high level perspective, narrowing down to specific moments in the journey, filling in any gaps along the way.
As the project progressed, it became quickly apparent that a lot of different groups and factors that impact the landscape. To ensure the driver's journey was the focus of the map, I created three separate layers to illustrate how these different types of factors connect with landscape and one another.
The final outcome was a comprehensive journey map that combined the knowledge of the road safety partnership and other experts into a single visualisation. This map has been used by the partnership as a tool to identify areas for further work and to communicate the landscape with internal and external partners.
Alongside the map we delivered a companion report that provided additional insights and information about the map. Central to the report was a series of pain points and opportunities that were identified throughout the project.
